Derwent Displays' wide-format printer purchase aligns with wider goals

An in-store marketing firm has described how its new wide-format printer is helping it achieve its objectives.

Derwent Displays bought a flatbed, wide-format to support its goals of "quality, speed and cost-effectiveness", managing director Neil Haywood told printweek.com. He said the machine's features "clearly" allow the Derbyshire company to move forward with these targets.

He remarked: "We will now be able to meet our customers' bespoke requirements within a short timeframe thanks to the press' reduced turnaround times and its cost-efficient runs. We'll also be able to use the press for jobs that require special finishing with the spot or full-gloss varnish feature."

The firm's new wide-format printing capability will be used to develop future point-of-sale, pull-up and display marketing projects. Derwent Displays currently works with a range of clients including brands in the DIY, pet care and food sectors.

One popular use of wide-format printers in the marketing field is for outdoor poster campaigns, with creativereview.co.uk highlighting this week how a "striking" new campaign by Adidas, entitled 'Take the stage'.

The Olympics-themed advertising drive is currently focused around a series of posters around London featuring different members of the Team GB squad, including diver Tom Daley and Jessica Ennis. There is also a television advert that is due to be released this month.


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