A Bromley-based signage and display company looks set to turn heads with its latest vinyl wrapping project: the iconic red telephone box.
Creative FX paired with BT for the stunt in support of the children's charity Childline, printweek.com reports. The classic K6 telephone kiosk, designed in 1936 to commemorate the jubilee of King George V, will be auctioned off after a brief spell in the National Portrait Gallery next month.
Experimental artist Denis Masi used vinyl printers to create his contribution for Childline as part of a wider project called 'BT ArtBox', which has commanded the attention of several other high-profile artists.
Turner prize winner Keith Tyson, fashion designer Giles Deacon, and Duran Duran's Nick Rhodes are also creating their own works of art in aid of the cause, according to prfire.co.uk. There is even talk of infamous street artist Banksy producing something in time for the auction, due to be held by Sotherby's this July 18.
Speaking of Masi's work on the K6, Creative FX director Sean Davis said: "Denis is an incredibly talented artist who works with a multitude of different media.
"We helped him create his ArtBox by applying vinyl printed with stark black and white photography, overlaid with a textured vinyl for a rustic exterior frame, and finally applying the wording," he explained.