Much of the poster and wide format printing for the London 2012 Olympic and Paralympic Games will be undertaken by British firms, printskillsacademy.co.uk reports.
In a bid to find out what percentage of the Olympic printing would be done in the UK, the BPIF (British Print Industries Federation) sent out a questionnaire to British printing firms to see how many had been awarded contracts, with positive results.
The BPIF quizzed 504 printing firms on their applications for Olympic work, with 109 claiming they applied for an Olympic bid; compared to the 395 who said they did not. Of the 109 who did submit bids, however, 86 said their application was successful, a total of around 80 per cent. The questionnaire did not cover whether the work would be undertaken as a main contractor or as sub-contractors.
Those who were successful in their bids look set to print posters, banners and advertisements for the brands chosen to be Olympic sponsors. This is expected to not only give them orders in the short-term but also boost their international credentials as Olympic suppliers.
Explaining their reasons for conducting the study, BPIF chief executive Kathy Woodward told printweek.com: "I am heartened that so many printers that appear to have bid for work have been successful and looking at the tremendous quality of work that is out there it is a great advert for the British printing industry."