The inaugural FESPA Eurasia 2013 has been significantly boosted by a partnership with the Acikhava Reklamcilari Dernegi (ARED), largeformatreview.com reports.
ARED, already a FESPA member, is the Sign Association of Turkey and its strategic and consultative involvement in October's event that will be held in Istanbul has been warmly received.
Explaining the importance of ARED's involvement, FESPA's Neil Felton told outputmagazine.com: "The combined GDP growth rate of the countries in the region is 4.82 per cent, out-performing countries such as Japan, USA and Australia, making it a very attractive proposition for doing business.
"As part of our strategic plan, FESPA will bring a world-leading exhibition to the region providing education, networking opportunities and best practice. Imperative to achieving this, we are working with local organisation, ARED, who provide exceptional local market knowledge enabling us to create an event that caters for the needs of local printers."
The focus of FESPA Eurasia 2013 is chiefly to develop a marketing plan that encourages print solution providers beyond Turkey to engage with markets across Central Asia, North Africa, the Middle East and Eastern Europe. The event itself will offer those across the profession - encompassing sign-making to large format printing - access to new products and technology.
Already FESPA Eurasia 2013 has gained support from the local community, which believes that the event could help 'push the industry forward.'