Interior designers are increasingly adopting wide-format print within their work, as it helps them create a "unified look".
That's according to Dan Marx, the vice president of markets and technologies for the Specialty Graphic Imaging Association. He shared his thoughts on wide-format print's place in the world with whattheythink.com.
It's becoming specifically useful within the interior design industry, Marx stated. "Prior to the emergence of the technology - and before the current trend toward mass-customization - interior design was really an exercise in shopping," he claimed. "An 'interior designer' would piece together existing elements.
"With the advent of wide-format inkjet, designers can truly design, instead creating custom spaces where printed wallpaper, window treatments, upholstery and even carpeting work together to convey a unified look."
Wide-format printing is really making an impact on other areas, too - such as the photography, industrial and signage industries. Each industry uses it in a different way though, he added on therecyclersnetwork.com. For example, within the industrial sector, large-format printing has really carved a place for itself within the manufacturing and production processes.
What's more, many photo imaging companies are utilising wide-format print to extend their own service offerings; helping to position them as larger graphics producers.
Marx rounded off his comments by any companies interested that are considering an investment in wide-format print should think big - but not before they have researched all the potential materials, technologies and markets involved. "Plan for success by building your wide-format efforts strongly into your business plan," he concluded.