Although many business owners associate large-scale graphics with those found on the sides of a vehicles, embedded into signs or featuring prominently on buildings, there are so many forms of these displays that tend to skip past the untrained eye. Floor graphics are perhaps one of the lesser-known members of this group,but can still be put to good use in a wide range of scenarios.
They're produced in a similar manner to the graphics emblazoned across vans and walls - only the materials and the machines used to print can vary depending on the company's demands. Here's a little more information about floor graphics..
Most floor graphics printing is done through special flatbed technology, as opposed to the traditional approach of mounting a print to a board. The idea behind this is that going for the board approach can leave the sticker vulnerable to peeling, while the board itself could warp out of shape.
Many companies use UV curing ink for their floor graphics as the product can provide vibrant colour prints with that all-important water resistance. Still, both ink and machine will vary between each firm, and every large-scale printer will have their own way of providing the best results.
The decision of which material to go for when producing floor graphics can depend on a range of factors. For instance, if the sign is only being used for a short time period, the graphic will not have to possess the same properties as something that needs to be seen for months on end. Easy removability could also enter the equation, so too could the amount of people entering the establishment and possibly treading on the graphic.
Generally, a material with textured lamination is generally favoured by printers due to its scuff-resistant nature. This hardwearing protective layer also brings a textured matt finish to make the sign stands out amongst the crowd.
Businesses can harness the power of floor graphics for a wide and ever-expending range of uses. When it comes to short-term application, think signs for a seasonal promotion in a supermarket, an advertisement for a company's new social media account or footsteps leading up to the venue of an event. Long-term uses, on the other hand, could be anything from directional signs in a hospital, to company branding for the inside of a building.
Uses for floor graphics are vast and continuing to expand, so why wouldn't businesses decide to attract attention from below, rather than up high?