During this year’s FESPA 2015 in Cologne, Germany, our very own sales director, Jon Telling, found himself on a panel speaking on the recognition of hand-written signage. Invited by host Output Magazine’s James Matthews-Paul, and alongside hand-lettering sign-writer David Kynaston, Jon joined in with a discussion centred on the resurgence of traditional methods and the doubts surrounding how it fits into a world of digital print efficiency.
“Hand-written works are considered high-end, like a Rolls Royce is to cars, but this car manufacturer could not fulfil the mass-market demand in the same way that perhaps Ford could. In the same sense, this can be applied to signage”, explained Jon, “A sign-writer is not going to produce up to 600 sq m of signage a day like some of the fastest machines can.”
It was revealed that many sign-writers are moving with the times, and now employ modern techniques to increase productivity and keep up with the market, by using computer-aided design to plan and print off final designs, employing screen-printing equipment to apply a clean coat of paint onto the reverse of a glass sign or, even, using plotters to help mark out a repetitive design.
“In many ways, sign-writing increases the interest in signage overall and helps to make the market wider,” comments Jon. "The debate showed me that traditional work now consists of both digital and hand-finished work, which really gives some exciting options.
“If you had asked me before if the traditional trade was in decline I would have said yes, but the statistics show that it is the opposite. It’s great to see that this way of producing signage is now on the up.”
We're here to help. Whether you're looking to get started with a large format printer or you've been in the industry for years, our team of qualified specialists are always happy to lend a hand. Give us a call on 0845 680 9000.
Our doors are open from 9am to 5.30pm Monday to Friday, but you can drop us an email at anytime and we'll get back to you as soon as we can.