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Perfect Colours Profiles: Nathanael McMillan, Marketing Manager. Joined November 2012.

Perfect Colours Profiles: Nathanael McMillan, Marketing Manager. Joined November 2012.

Describe your typical day at Perfect Colours?

Graphic design is big part of the job but back-end web development is my main purpose here. A typical day includes writing articles for our blog and liaising with different companies to manage the website, social content and PR activities for Perfect Colours.

What is the best thing about your job?

No two days are the same. One day, I can come in and work solely on the website, and the next day have to edit a video because it’s not 100 percent finished.

Do you ever have the chance to engage with customers?

Sometimes. When we ran the ‘Why I love my machine’ blog series, I had to reach out to a few customers, have a chat with them and just get to know them on a more personal basis, which is a different side to what our sales team might see.

What did you enjoy about engaging with the clients?

I enjoyed getting to chat with them, getting to know who we’re working with, and understanding how my job, in creating more awareness for the machines and getting people interested in them: it’s actually influenced them in real terms. For example, finding out that their decision to purchase a machine was down to seeing an advert that I produced – that makes me feel good.

How does Perfect Colours enable you to carry out your job?

Perfect Colours has been great in providing a number of avenues and people for me to work with. We’re currently starting to grow our marketing department and looking at getting other people in to work with us. In terms of working with different companies, I have access to a team of journalists with whom we collaborate on writing projects.

What is one interesting thing about Perfect Colours that people on the outside wouldn’t know?

It has to be the dynamic of the team. What doesn’t come across at the moment is who we are, but we’re working on that. Most people wouldn’t realise that we have such a diverse group of people and personalities, and the fact is that we all get along very well. We have fun together, and have a good laugh – it’s probably one of the best things about working at Perfect Colours. Another thing for me is the opportunity to work on the machines. When a new machine comes in, I get to go and have some fun.

What would you want customers to know about Perfect Colours and what differentiates you guys from other resellers out there?

Perfect Colours is the only reseller I’ve worked for in the industry but what I believe sets us apart is our commitment to our customers in terms of everything we do, from getting machines in, running demos and working closely with manufacturers, such as HP and Epson, to put on roadshows. We also run informal marketing events for people to come and learn about the machines and how we can work with them to improve their business, rather than just sell to them.

How do you have fun at Perfect Colours?

There’s office banter now and again. We get together a couple of times a year, such as at Christmas, where the MD pays to take us all out.

Whose job would you borrow for the day and why?

I would take Jason’s (managing director). Before starting at Perfect Colours I ran a number of businesses. As most entrepreneurs do, if you start something and it fails you move on. I’d enjoy the opportunity to get back into the driving seat, and learn, mainly from working with Jason, how you run and grow a business. Working Jason’s job for a day, I’d be able to see what’s difficult and how to improve on it, which will be useful further down the line for starting my own business.

Give an example of one time you feel like you really made a difference.

At Sign and Digital UK last year. We won the best exhibitor award from a company called Exhibition Update. The amount of stress and strain that I was under, along with all the help that I had last year, made it a great experience to be recognised for all the hard work. It’d be nice to be recognized again this year in some way.

What are you looking forward to at Sign and Digital UK 2015?

I’m looking forward to some face time with people, but we’ve also got a number of new machines. We have the Latex 3000, Epson dye-sub machines and some flat-beds. I’m excited to get chatting with people and finding out why and how they use them, and go away to think about how we can help them improve their businesses.

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