New technology can measure how many people look at a poster

Advertisers will soon be able to monitor who is viewing their posters and for how long, thanks to a new webcam-based analytical program.

SmartSign Analytics (SSA), which was unveiled by EFI at the ISA International Sign Expo last week, uses a webcam with eye-tracking tools to monitor consumer engagement with print advertising.

When installed into a poster, it is able to measure how many…

Nominees wanted for the FESPA Hall of Fame 2013

The Federation of European Screen Printers Association (FESPA) has asked for nominees for its 2013 Hall of Fame.

FESPA wishes to include print heroes from around the world in this year's Hall of Fame and has asked for members of the print community to nominate who they think deserves a place. They will have until this Friday (March 1st) to do so, so must get in quick.

According to graphicrepro.co.za,…

PQQs for Olympics print jobs were tricky, printer reveals

The pre-qualification questionnaires (PQQs) set out for printers hoping to gain some work from the Olympic Games weren't the easiest documents to complete.

That's the opinion of Roger Severn, the managing director of print agency Aquatint BSC. He told Printweek.com: "Just doing the paperwork side of things was four or five solid days of work."

In fact, such was the time-consuming…

Drupa Report honoured at BCP awards

The third edition of 'The Drupa Report' has been honoured with a silver Best Of Corporate Publishing (BCP) award in the 'print and innovation' category.

Bcp-award.com reports that the paper's authors were awarded the gong at the BCP's tenth annual awards show in Berlin on Friday evening.

This is the second year running that the publication has won the award. In an interview…

Outdoor advertising revenues rise in Q1

Outdoor advertising revenues grew 3.1 per cent in the first quarter (Q1) of 2012 to £213 million, according to the print industry's trade body for outdoor media owners.

Figures released by the Outdoor Media Centre (OMC) confirm that outdoor printing is still an incredibly important advertising tool, even if the technology behind it is changing.

This year revenues from outdoor digital…

Ellesmere Port printing firm goes it alone

A printing firm based in Ellesmere Port, Cheshire, has cut ties from its franchised background and is re-branding itself as an independent business.

Bell Graphics entrepreneur Steve Bell says that by dropping the Prontaprint name, his firm will be able to be more "flexible" and "agile" in the way that it delivers its trade to customers.

The Ellesmere Port Pioneer says that the…