Longest composite photo in the world on display in Spitalfields

Spitalfields market in London is now home to the longest composite photo in the world - which is entitled 'Jump4London', according to a report from printweek.com.

The photograph is actually made up of 81,663 smaller images and is over a kilometre long; demonstrating exactly what wide-format printing can achieve. Its creation was first organised by Clare Newton, an artist from Hackney and physically created by Creative Place, a print agency.

The photo's move to Spitalfields follows its June 1st unveiling and display at the Excel centre, also in London.

Newton commented on the piece, stating: "I firmly believe that art, if properly harnessed, can be used to help enhance education, inclusiveness and in this case, the pure enjoyment of participating in the creation of the world's longest photograph."

She organised the creation of the photograph in conjunction with special needs children, Paralympians and schools throughout the area. A statement was released by the Guinness World Book of Records, which confirmed the photograph's achievement. Newton was named in the statement, as was the title of the photo.

A spokesperson for The Creative Place, Tim Light, said he was "delighted" to hear the photograph's achievement. He added on largeformatreview.com: "In particular, The Creative Place gave up many hours of valuable time in order to produce the photograph."