With a massive print width of 104in, the Latex 280 was perfect for companies looking to print large banners, vehicle wraps, wallpaper drops and textiles. For production it offered printers lower running costs and less media wastage. However, years later, HP is now putting the machine to rest.
As the evolution of HP's DesignJet L25500, the 280 was originally launched at FESPA in 2011 as a game changer, offering the market a more environmentally friendly alternative to solvent printing, and paving the way for the new 300 series.
The Latex 280 was met with positive reception, praised for its richer blacks and glossier finish, as well as for improved water resistance crucial to fabric and textile applications. In addition, HP's new double-sided printing workflow with an Optical Media Advance Sensor on the printer enabled double-sided printing with minimal operator intervention.
While groundbreaking in its time, the Latex 280's technology has been superseded by further advancements in HP's latex range. The newest models boast higher curing efficiency and print times and operate at a lower temperatures, proving to be even more energy and cost efficient, thanks to the HP Latex Optimiser.
The discontinuation also ushers in the brand new Latex 370, which was released in April. This state-of-the-art engine enables more unattended printing at lower operational costs, with higher capacity ink cartridges.
A practical 64in machine, the 370 comes equipped with new 3-litre cartridges that that can be changed while printing as the engine achieves speeds up to 30 percent faster than it's predecessor.
After its years of service and input into Latex technology, it's a shame to have to say farewell to the Latex 280, but here's to a bright future for further advancements in HP's Latex range.
Try out the Latex 370 today