Not too many years ago, super wide printers were the reserve of the richest and largest print companies. However, over the last five years or so, many smaller businesses have taken on super wide technology. The question is why? And what has changed? Firstly, the technology has become more accessible as the purchase price has fallen, thanks to more manufacturers entering the market, and secondly, the need for businesses both large and medium size to invest in technology that helps their large format offering become more efficient and versatile.