After hitting shelves for the last time on Tuesday, the final edition of 'The Dandy' has already racked up sales in the tens of thousands.
Britain's oldest comic will be moving to digital formats only after 75 years of printing. Publisher DC Thompson had produced 100,000 copies of the last ever physical issue in anticipation of a spike in sales, although the Dundee firm claims there has still been an "unexpected demand" for 'The Dandy' number 3610.
Many newsagents across the country were prized of their supply in a matter of hours, while investors have swarmed to DC's dedicated website and the pop-up shop in Glasgow to buy in bulk.
Others have prepared for a sell out of the comic and taken to listing their own issue on eBay. Thecourier.co.uk reports that one seller had already attracted a bid of £23.50 for his comic - almost £20 over the retail price of £3.99.
If the Dandy's most recent circulation of 8,000 copies is anything to go by, these scenes are far cry from the ones that would have unfolded just a fortnight beforehand. The comic would usually sell in excess of two million copies during the 1950s but a dwindling popularity forced the hand of DC, who recently announced a switchover to digital formats.
The adventures of Desperate Dan, Korky the Cat and Bananaman will be available online from next week, either through 'The Dandy' site or mobile device application. However, DC won't be selling off all its graphics printers and will continue to release hardback issues of 'The Dandy' annual.
Bbc.co.uk says the last ever issue features a cameo from ex-Beatle Sir Paul McCartney, who once told NME that it was his dream to appear in the comic.
The singer can be seen in some clear discomfort whilst engaging in a strong handshake with Desperate Dan. He later takes to the keys and joins all of 'The Dandy' gang for a rendition of 'Hey Jude'.