HP has announced that its next-generation industrial speed wide-format latex printer will be unveiled at Fespa at the end of June.
The HP Latex 3000 solves the problem that many manufacturers in the printing market have faced: the printing of latex signs taking too long. According to HP, this is due to the improved curing technology allowing substrates to move through the machine faster, printweek.com reports.
The Latex 3000 also has improved scratch resistance, cost effectiveness, ink capacity and roll handling capabilities.
The new and improved printer will allow a broader range of sign and display customers to shift pages from traditional solvent and UV-curable technologies to HP Latex Printing Technologies. It will be commercially available in August of this year and will be priced at around £230,000.
Xavier Garcia, vice president and general manager of the Large-Format Sign and Display Division at HP, told marketwatch.com that industrial print service providers constantly battle with increasing competition - in addition to shrinking timelines and budgets.
Mr Garcia said "As the leader in large format printing, HP is offering latex solutions that give our customers a unique advantage to cost effectively address these challenges with new levels of productivity, quality and application versatility."