Much has been said in the printing world of how environmentally sound latex printing is, but perhaps what some businesses are not aware of is just how many materials are supported by this form of printing.
Of course, the environmental aspect is not to be taken for granted, particularly in these green times. The fact that latex printing is not toxic, flammable or combustible is just part of what makes it so much more environmentally responsible, while the lack of odour makes it such a preferable choice compared with solvent alternatives when a print must be displayed publicly.
But enough about its greenness - its diversity is arguably just as crucial a strength for this technology...
What can use latex printing for?
In its campaign literature, HP says that its printers can support more than 500 different materials, which is a fairly astonishing number. A key reason why it is so useful for modern businesses is how well it copes with superwide projects, so outdoor signage and banners are easily done using latex, while transit signage is another common usage of this technology.
An interesting example of how versatile latex can be was seen when Samsung decided to print a copy of Michelangelo's 'Creation of Adam' on brick wall in Auckland. The company delivering the print used latex on a vinyl substrate to make it look like the picture was painted directly on to the bricks. As mentioned previously, the lack of an odour means people walking by such prints are not hit with a nasty smell, but the lack of drying time means large-scale jobs also take a fraction of the time, as well as there being no need for the resources to ventilate the finished print.
In addition to outdoor signage, latex printing can also be used to print on to interiors for floors, wallpaper or 'window clings' - the decals people often stick up on shop windows or on trade vans. Beyond there are all sorts of fabric that you can print on to as well. It is very much an interior designer's dream...
The latex printer installation process