Wide format printing sales companies should look to owner-managed small and medium sized companies (SMEs) as a key market for business growth.
John Bambery, labels chairman of the British Printing Industries Federation (BPIF), told industry representatives at an open house event that SMEs today present a better sales opportunity for printers and labellers than big companies; contrary to how the market used to operate.
"The big groups that were around in the 1980s, which were the Tesco and Sainsbury's of the print sector are no longer with us - because companies can get too big and fail. However, SME printers have the flexibility to change, adapt and meet the challenges going forward," he said, according to Print Week.
Back then Bambery claimed that SMEs weren't afraid to take risks and invest in their own print production, until bigger players came along and subsequently bought them out.
The chairman then spoke of his future for the BPIF. He said that he wishes to engage with its members more and plans to hold two technical seminars a year, as well as issue guidance on industry topics.
The initial seminars, scheduled for May and December, will be guided by BPIF members, addressing issues they may hold.
As well as this, Bambery said: "We have also published a document on recycling, which we will be launching soon, and we will be putting together another brochure on ink migration for food packaging."
It was also reported today that printers are fairly comfortable with the industry today, as Packaging Europe reveals 23 per cent of respondents in BPIF's fourth quarter Printing Outlook 2011 reported improvements in market confidence, outweighing the 16 per cent who reported deterioration.