A creative design company in London has demonstrated the print quality delivered by Hewlett Packard graphics presses by designing a superhero-themed book with its Indigo digital machines.
As printweek.com reports, Rapidity's 16pp 200x200mm perfect-bound book utilises a range of different substrate types and thicknesses to show just what companies can get by going for HP over its competitors.
Rapidity sought the use of its two HP Indigo 7600 presses to create the book, although a similar level of performance can be offered by HP designjet printers.
The book brings together metallic, coloured, transparent, translucent and even magnetic grades to bring its characters to life, with weights ranging from 112 gsm to 330gsm.
There's also a plan to produce a case-bound version with 400gsm, as the Indigo can boost the weight up to 450gsm.
Rapidity managing director Paul Manning was overjoyed with how the printers managed to deal with a range of complex tasks.
"We wanted to get ahead and show people something that showcases the possibilities with these presses.
"We can produce a wide range of add-ons that are appealing to agency creatives for things like pitch books," he told mansaprints.in, stating that options like white ink, clear ink, textured effects can be used in a way that really makes sense to the reader.